LEGO - Play First

LEGO - Play First

Client

Client

LEGO

LEGO

About

About

Play First” celebrates the power of imagination and creativity through play. The commercial showcases LEGO as a catalyst for exploration, problem-solving, and innovative thinking, highlighting how playful experiences inspire both children and adults to approach challenges with curiosity and joy.

Play First” celebrates the power of imagination and creativity through play. The commercial showcases LEGO as a catalyst for exploration, problem-solving, and innovative thinking, highlighting how playful experiences inspire both children and adults to approach challenges with curiosity and joy.

Credits

Petr Dvorak

Director

Radim Strelka

DOP

Leo Burnett

Agency

Quote

Petr Dvořák's LEGO commercial, titled "Play First," emphasizes the transformative power of play in fostering creativity and innovation. Through dynamic visuals and engaging storytelling, the film effectively conveys how prioritizing play can lead to unexpected solutions and a more imaginative approach to challenges

Credits

Petr Dvorak

Director

Radim Strelka

DOP

Leo Burnett

Agency

Quote

Petr Dvořák's LEGO commercial, titled "Play First," emphasizes the transformative power of play in fostering creativity and innovation. Through dynamic visuals and engaging storytelling, the film effectively conveys how prioritizing play can lead to unexpected solutions and a more imaginative approach to challenges