LEGO - Play First
LEGO - Play First
Client
Client
LEGO
LEGO
About
About
Play First” celebrates the power of imagination and creativity through play. The commercial showcases LEGO as a catalyst for exploration, problem-solving, and innovative thinking, highlighting how playful experiences inspire both children and adults to approach challenges with curiosity and joy.
Play First” celebrates the power of imagination and creativity through play. The commercial showcases LEGO as a catalyst for exploration, problem-solving, and innovative thinking, highlighting how playful experiences inspire both children and adults to approach challenges with curiosity and joy.
Credits
Petr Dvorak
Director
Radim Strelka
DOP
Leo Burnett
Agency
Quote
Petr Dvořák's LEGO commercial, titled "Play First," emphasizes the transformative power of play in fostering creativity and innovation. Through dynamic visuals and engaging storytelling, the film effectively conveys how prioritizing play can lead to unexpected solutions and a more imaginative approach to challenges
Credits
Petr Dvorak
Director
Radim Strelka
DOP
Leo Burnett
Agency
Quote
Petr Dvořák's LEGO commercial, titled "Play First," emphasizes the transformative power of play in fostering creativity and innovation. Through dynamic visuals and engaging storytelling, the film effectively conveys how prioritizing play can lead to unexpected solutions and a more imaginative approach to challenges
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