Heureka - Choose Wonderfully

Heureka - Choose Wonderfully

Client

Client

Heureka

Heureka

About

About

The ad builds around the idea that life is full of choices, some small, some big, and that although making the right decision can feel overwhelming, Heureka is there to guide you toward that choice which feels, well, wonderful. It positions the brand less as just a comparison site and more like a comforting compass in the sea of endless options

The ad builds around the idea that life is full of choices, some small, some big, and that although making the right decision can feel overwhelming, Heureka is there to guide you toward that choice which feels, well, wonderful. It positions the brand less as just a comparison site and more like a comforting compass in the sea of endless options

Credits

Petr Dvorak

Director

Radim Strelka

DOP

Roman Kelemen

Editor

Quote

Visually, Choose Wonderfully leans into a warm, cinematic look: soft lighting, human-scale moments, and beautifully shot scenes that reduce overwhelm and instead create a sense of calm confidence. It uses elegant framing and relatable settings (daily life, meaningful choices) to make the viewer feel both grounded and uplifted, achieving the goal of portraying decision-making as something positive, not stressful.

Credits

Petr Dvorak

Director

Radim Strelka

DOP

Roman Kelemen

Editor

Quote

Visually, Choose Wonderfully leans into a warm, cinematic look: soft lighting, human-scale moments, and beautifully shot scenes that reduce overwhelm and instead create a sense of calm confidence. It uses elegant framing and relatable settings (daily life, meaningful choices) to make the viewer feel both grounded and uplifted, achieving the goal of portraying decision-making as something positive, not stressful.