Heureka - Choose Wonderfully
Heureka - Choose Wonderfully
Client
Client
Heureka
Heureka
About
About
The ad builds around the idea that life is full of choices, some small, some big, and that although making the right decision can feel overwhelming, Heureka is there to guide you toward that choice which feels, well, wonderful. It positions the brand less as just a comparison site and more like a comforting compass in the sea of endless options
The ad builds around the idea that life is full of choices, some small, some big, and that although making the right decision can feel overwhelming, Heureka is there to guide you toward that choice which feels, well, wonderful. It positions the brand less as just a comparison site and more like a comforting compass in the sea of endless options
Credits
Petr Dvorak
Director
Radim Strelka
DOP
Roman Kelemen
Editor
Quote
Visually, Choose Wonderfully leans into a warm, cinematic look: soft lighting, human-scale moments, and beautifully shot scenes that reduce overwhelm and instead create a sense of calm confidence. It uses elegant framing and relatable settings (daily life, meaningful choices) to make the viewer feel both grounded and uplifted, achieving the goal of portraying decision-making as something positive, not stressful.
Credits
Petr Dvorak
Director
Radim Strelka
DOP
Roman Kelemen
Editor
Quote
Visually, Choose Wonderfully leans into a warm, cinematic look: soft lighting, human-scale moments, and beautifully shot scenes that reduce overwhelm and instead create a sense of calm confidence. It uses elegant framing and relatable settings (daily life, meaningful choices) to make the viewer feel both grounded and uplifted, achieving the goal of portraying decision-making as something positive, not stressful.
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