Adidas - London Flagship
Adidas - London Flagship
Adidas - London Flagship
Client
Client
Addias
Addias
About
About
This project was created to celebrate the launch of adidas’ new London flagship store, showcasing the adidas Originals brand with a bold, London-centric film projected, alongside stills and campaign assets on the store’s iconic outdoor LCD screen.
This project was created to celebrate the launch of adidas’ new London flagship store, showcasing the adidas Originals brand with a bold, London-centric film projected, alongside stills and campaign assets on the store’s iconic outdoor LCD screen.
Credits
Giorgio Bruni
Director
Jon Lawton
Exec Creative Director
Giorgio Bruni
Creative
Pete Fullarton
Editor
Quote
“This isn’t just a digital store with screens dotted around the space. This is digital through the lens of the consumer, using digital to enhance the store experience,”
Roland Auschel, executive board member for Adidas
Credits
Giorgio Bruni
Director
Jon Lawton
Exec Creative Director
Giorgio Bruni
Creative
Pete Fullarton
Editor
Quote
“This isn’t just a digital store with screens dotted around the space. This is digital through the lens of the consumer, using digital to enhance the store experience,”
Roland Auschel, executive board member for Adidas
